smart commerce: Amazon launches initiative for ‘digital dukaans’: Key details

At its flagship annual summit Amazon Smbhav, Amazon India announced the launch of Smart Commerce – a new initiative to transform local stores into ‘digital dukaans’. According to the e-commerce giant, Smart Commerce will allow local stores to digitise their offline operations to provide enhanced in-store shopping experience to their walk-in customers and create their own online storefronts to serve customers directly.
In the coming weeks, Smart Commerce will release its first set of solutions to help local stores digitise billing and inventory management. This will be followed by the launch of capabilities enabling them to create their own online storefront within minutes, and serve their customers through a voice and chat-based shopping experience, says Amazon.
Amit Agarwal, SVP, India and Emerging Markets, Amazon, said, “Today, we are excited to launch Smart Commerce that will enable any store to truly become a digital dukaan, and serve customers with the best of Amazon no matter where they are – in their physical store, directly through their own online storefront, or on We are just getting started and remain committed to our pledge to digitize one crore small businesses by 2025.”

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