Written by Aly Marshall
Electric-powered vehicles, recreational products, and home living systems are becoming a staple in households around the world, with the International Energy Agency (IEA) reporting that electric vehicle (EV) sales doubled in 2021 alone, equating to 9% of the global market, or 6.6 million vehicles overall.
Proven to be more energy efficient, thus delivering better performance, convenience, and reduced expenses, EVs and other electric products are trailblazing commercial markets spanning motoring, entertainment, sport, leisure, and much more.
It is with this knowledge and a keen eye for curating international trade exhibitions that Trans-Tasman Media Managing Director and Electric Dreams Owner Patrick McElligott decided to launch Australia’s first ever tradeshow dedicated to the innovative world of electric technology, and it’s shaping up to be the company’s biggest event yet.
“I am thrilled to announce our inaugural Electric Dreams Exhibition will be held this July and is set to be an absolute spectacle of some of the most ground-breaking products and systems on the electric-powered market,” Patrick said.
“Nothing is off limits at Electric Dreams, from the most prestigious brands in the world, such as Tesla, to some of the quirkier products like electric hydrofoil surfboards by Fliteboard that appear to hover above the water while moving at incredible speeds.”
An event which boasts the slogan “Show me the Future,” Electric Dreams is swiftly becoming the chosen tradeshow among exhibitors looking to showcase their non-conventional creations to a hungry market of prospective customers who are eager to explore better ways to live due to rising costs of living and a desire for greener lifestyles.
Trans-Tasman Media National Sales Director Brian Hartley said the team is eager and ready to launch Electric Dreams to Australia, starting in Brisbane, with a second show planned for Perth in November, 2022.
“With no other exhibition dedicated to electric-powered consumer products, we knew we were onto something that the commercial market desperately needed, especially considering the current environmental and economic circumstances,” Brian said.
“The response we’ve received from exhibitors and future guests is outstanding and we can’t wait to showcase a new age in lifestyle products that are set to take the world by storm.”
Electric Dreams is expecting close to 70 exhibitors with a forecast guest attendance of 60,000 creating an invaluable opportunity for brands looking to demonstrate their products and deliver their message to a qualified and captive audience of prospective customers.
Guests can expect a jam-packed couple of days of touching, feeling and learning about products they ordinarily mightn’t have access to, including driving vehicles and witnessing real-time demonstrations on the ground.
EV manufacturers on show include Tesla, Lexus, Volvo, Polestar, Benzina, Yutong, and more, displaying everything from passenger cars to massive commercial coaches.
There will also be a wide range of e-bikes, e-scooters, e-skateboards, drones, renewable energy, and smart home living systems, chargers, gadgets, and more. Perhaps the most unique product on display will be by Aptera, showing off its Jetsons-like solar electric vehicle that reaches 120 km speeds in an impressive 1.3 seconds.
The excitement will continue in the Electric Dreams Live Action Arena, where there will be stunt bike performances, drone races, e-go kart demonstrations, and more, with food and drinks, goodie bags, competitions, and entertainment also on the agenda.
There’s something for everyone at Electric Dreams, which will be at the Brisbane Showgrounds on 2 to 3 July, and at Perth Showgrounds on 12 and 13 November.
Whether you have electric products to exhibit or are interested in participating in other ways, there is still time to secure an event space or come on board as a sponsoring partner.
To learn more, visit electricdreams-exhibition.com.au or contact [email protected]
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